EVOO 101 - Fresh Olive Oil is best!

Freshness Facts

When it comes to Olive Oil, fresher is better. Fresh olive oil is similar to fruit juice—highly perishable, more healthy and more flavorful when consumed early.

Simply Divine Oil & Wine features the largest, freshest selection of single varietal extra virgin olive oils and aged balsamic vinegars on tap. Our family owned and operated supplier has had a presence in the olive oil oil industry for the past 90 years. They work in close partnership with farmers in both hemispheres to deliver fresh, high quality products straight to our customers all year long. There is no middleman in our supply chain. Veronica Foods deals directly with the farms.

The independent sourcing and our bulk purchasing enables us to offer these world class items at extremely reasonable prices. We consistently feature a host of award winning, Ultra Premium Extra Virgin olive oils.

The Simply Divine Fresh Olive Oil Difference

We strongly believe that extra virgin olive oil is like fruit juice: highly perishable, healthier and more flavorful when consumed fresh. This is one of the reasons why we track the Harvest Date on every oil we offer.

In addition to the harvest date, we are extremely fanatical when it comes to the “chemistry ” of our olive oils. The chemistry of a particular oil can tell you many things. By testing an oil, we can learn the polyphenol count (antioxidant value), the measurement which dictates flavor intensity, to whether it’s suitable for high heat cooking, based on its unique free fatty acid measurement and fruit condition. We also measure oleic acid in our oils, the monounsaturated fat in Olive Oil that makes it so healthy. By paying attention to the info in the tasting panels we provide, you will start to understand which oils are healthiest and which ones you will enjoy the most. While some people are looking for the most robust flavor they can get, others prefer milder oils. It is not hard to imagine that different recipes can shine brighter with an oil that complements the flavor goals of the dish.

With nearly 70 unique products on tap, we are confident that we can assist you in selecting an oil or vinegar that best fits your needs. Once people get accustomed to our selection, they start to think about their oils and vinegars like different tools in a toolbox. Some you reach for every day, others only on certain occasions. We will use our experience to help guide you. Although perfection is the goal, we would rather see you buy too little than too much on your first visit.

Prove it to yourself!

We invite you to come in and taste the difference! If you have any doubts, bring your store-bought oil from home to compare. Some people think you need years of training to pick out subtleties, but that's not the case. Many of our new customers have been surprised at how easily they can learn to taste the difference. At one recent class, 100% of the people were able to pick out our fresh ultra premium extra virgin olive oil from store-bought oil after a short introductory tasting session. They looked around totally surprised, like we had just done a magic trick, but we have seen similar results over and over. Since we hate waste, we also know lots of non-cooking uses for old store-bought oil once people learn the difference.